Post by account_disabled on Feb 28, 2024 4:26:55 GMT -5
How can you be found by customers close to your company, office, studio or shop? Through simple local SEO strategies you can adopt techniques to be found by users who frequent the areas where your business takes place. Optimize your site and implement some simple tricks to reach nearby customers. Every time you have carried out a search with Google looking for a service or a company, perhaps from a smartphone, you have certainly noticed that offices, companies and services closest to the point where you are located appear more prominently than the others , at the top of the search results . Or you may have noticed that it often happens that you find some specific shops, outlets, restaurants, hotels, etc. highlighted in the search results, which are close to the areas you frequent .
WHAT IS LOCAL SEO? It's not about chance or luck, or about particularly targeted advertising operations. But the attention that Google pays to highlight the so-called "local" results before others . This is an extremely interesting feature for Nepal Phone Number small and medium-sized companies and businesses or professionals who operate on a local scale. The techniques to optimize the presence of a site on this type of searches are called "local SEO" . The growing attention that Google places in highlighting and promoting solutions geographically close to what users require derives directly from the widespread use of smartphones and tablets . The demand for services and points of sale close to the place where you are located has literally surged in recent years, and Google responds to this type of demand by highlighting websites strongly correlated with the requested area .
THE “LOCAL INTENT” Today, more than 40% of online searches specify a location . This type of request is called “local intent”. This means that almost half of the searches on Google include a city, town, region, or area. Excluding those who do not classify themselves in the affected area. This is enormous potential for anyone who runs a small business . More than 80% of users prefer organic (free) results from Google Maps when they are searching for a local product or service. For what reason? In addition to the natural familiarity of turning to operators rooted in your territory, perhaps the reason why these results are preferred is because these results contain reviews , and the results are also sorted based on the reviews. For a local business.
WHAT IS LOCAL SEO? It's not about chance or luck, or about particularly targeted advertising operations. But the attention that Google pays to highlight the so-called "local" results before others . This is an extremely interesting feature for Nepal Phone Number small and medium-sized companies and businesses or professionals who operate on a local scale. The techniques to optimize the presence of a site on this type of searches are called "local SEO" . The growing attention that Google places in highlighting and promoting solutions geographically close to what users require derives directly from the widespread use of smartphones and tablets . The demand for services and points of sale close to the place where you are located has literally surged in recent years, and Google responds to this type of demand by highlighting websites strongly correlated with the requested area .
THE “LOCAL INTENT” Today, more than 40% of online searches specify a location . This type of request is called “local intent”. This means that almost half of the searches on Google include a city, town, region, or area. Excluding those who do not classify themselves in the affected area. This is enormous potential for anyone who runs a small business . More than 80% of users prefer organic (free) results from Google Maps when they are searching for a local product or service. For what reason? In addition to the natural familiarity of turning to operators rooted in your territory, perhaps the reason why these results are preferred is because these results contain reviews , and the results are also sorted based on the reviews. For a local business.