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Post by account_disabled on Jan 27, 2024 6:22:20 GMT -5
You attract potential customers, give them the opportunity to try the product, and then all you have to do is wait for feedback. If a customer has had a great experience with a product, they are less likely to abandon the purchase. As a result, retention rates in the PQL model tend to be high. How to determine PQL? Before we dive into how to identify PQLs, there are a few important points to note: PQLs are not the kind of users who periodically renew free plans and offers; It is important to distinguish PQL from MQL.
The MQL model analyzes only basic actions, without any Buy Bulk SMS Service interaction with the product; not all users who sign up for free trials are PQLs. Qualified leads can be a competitive advantage for your business. The criteria for determining PQL are specific to each individual company as they are based on data collected while using the product. We can give several general factors that can be used to determine PQL: the user interacts with the product frequently and for a long time;
The pattern of behavior indicates a high level of interest in the product (using additional functions, contacting support, etc.); quick adaptation to the product; behavior indicates the imminent onset of conversion (familiarization with tariffs, adding to cart). It's important to understand who your users are, what they're doing on your site, why they wanted to sign up in the first place, and what goals they're trying to achieve. Product-qualified lead (PQL) in marketing Read also : Decomposition of goals.
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