Post by account_disabled on Jan 25, 2024 2:29:08 GMT -5
Facebook is a vital advertising channel for many brands. 26% of people who clicked on an ad ended up buying the product . Today we’ll talk about the latest changes that will directly affect advertisers and Facebook users: advertising on the social network will become more transparent, and autoplay of commercials will appear in Messenger. Reading time: 4 minutes Facebook has updated requirements for managing custom audiences Autoplay video ads in Messenger Facebook has updated requirements for managing custom audiences Custom Audiences are a targeting option that allows advertisers to reach people who have already interacted with a business. You can upload a list of email addresses to Facebook from the registration form on the site and show ads only to their owners.
For Fax Lists example, a company from which a customer bought a car could target him on Facebook several years later, showing him special offers. But often users do not understand why they are seeing a particular advertisement. In addition, GDPR forces advertisers to rethink how they interact with their audiences. So, Facebook has updated its requirements for managing custom audiences to make this targeting option fairer and advertisers more accountable . How will this manifest itself? Starting July 2, when uploading contacts, advertisers will indicate the data source. They will need to answer who provided the user information: the clients themselves; partners; and those and others.
When the user clicks on “ Why am I seeing this? ” in the drop-down menu under the ad, he will find out the source of the ad and the contact information that is stored about him in the advertising account (email or phone number). You can unsubscribe from viewing ads for a specific company at any time. Facebook-custom-audience2-785x600 You're seeing this ad because Jasper's Market added your contact to its Custom Audience. The email is collected by Jasper's Market and its partners, or you have shared your contacts outside of Facebook. New rules for using custom audiences will need to be accepted not only by ad account administrators, but also by all other page participants.
For Fax Lists example, a company from which a customer bought a car could target him on Facebook several years later, showing him special offers. But often users do not understand why they are seeing a particular advertisement. In addition, GDPR forces advertisers to rethink how they interact with their audiences. So, Facebook has updated its requirements for managing custom audiences to make this targeting option fairer and advertisers more accountable . How will this manifest itself? Starting July 2, when uploading contacts, advertisers will indicate the data source. They will need to answer who provided the user information: the clients themselves; partners; and those and others.
When the user clicks on “ Why am I seeing this? ” in the drop-down menu under the ad, he will find out the source of the ad and the contact information that is stored about him in the advertising account (email or phone number). You can unsubscribe from viewing ads for a specific company at any time. Facebook-custom-audience2-785x600 You're seeing this ad because Jasper's Market added your contact to its Custom Audience. The email is collected by Jasper's Market and its partners, or you have shared your contacts outside of Facebook. New rules for using custom audiences will need to be accepted not only by ad account administrators, but also by all other page participants.